Rawit Hanutsaha

PROFILE

Rawit Hanutsaha is currently the Chief Executive Officer (CEO) of Srichand United Dispensary and the founder of Mission To The Moon Media. He is also an Independent Director of PTT Oil and Retail Business Public Company Limited and an Advisory Director of Rabbit Digital Group.

He graduated with a bachelor's degree in Electrical Engineering from Chulalongkorn University and a Master of Business Administration (MBA) from Vanderbilt University. After graduating, he returned to work in the financial industry for several years, working with banks like HSBC and Citibank.

Rawit's life reached a turning point when he had to come back to take care of his family business, Srichand United Dispensary Co., Ltd, which at that time was an old-fashioned organization that didn't have a single computer. He has modified the organization, which has been established in 1948, to be more modern and rebranded Srichand fragrant powder from old cosmetics to become a cosmetic brand that fits in with the era while still maintaining a unique Thai identity. The rebranding made Srichand well-known, generated multiple sales, and expanded distribution channels in Thailand and abroad.

From his experience, Rawit has passed on his inspiration by giving special lectures to various organizations. He is also the founder of Mission To The Moon, an online media company that creates and shares business knowledge, marketing, work, inspiration, and self-improvement.

Mission To The Moon podcast was ranked 1 of the 5 most-listened-to podcasts on Apple Podcasts in Thailand. It was also named a finalist for Best Entertainment on Social Media Podcast at the Zocial Awards 2021, a first runner-up for Best Publisher Influencer at the Thailand Influencer Awards 2021, a winner for Best Entertainment Performance on Social Media Podcast at the Zocial Awards 2022, and a winner of the CTC Creative Business Awards 2023.

As the founder of Mission To The Moon, Rawit received the Sauciest Founder Award from Techsauce in 2022, and he was recently selected as a Finalist for Best Public Figure Creator at the Thailand Influencer Awards in 2023.

Rawit has been through a variety of work experiences. He has conveyed these lessons and inspiration through his books such as Marketing Everything, Super Productive, Unstructured, and Defining Moment, hoping the story from his pen will be helpful for others both in business and in life.

TOPICS

TRANSFORMING LEGACY BUSINESSES FOR THE DIGITAL AGE

Rawit shares insights from modernizing Srichand, balancing tradition with innovation, and leveraging technology to stay relevant. He explores how companies can integrate digital tools, modernize operations, and expand into new markets while maintaining their brand heritage.

BRAND STORYTELLING & EMOTIONAL MARKETING

Consumers connect with brands through stories, not just products. Rawit highlights the power of emotional marketing in building brand loyalty, using lessons from Srichand’s transformation and Mission To The Moon’s digital success. He shares strategies for crafting compelling narratives, engaging audiences across digital platforms, and using storytelling to drive business growth.

LESSONS IN MODERN LEADERSHIP

Rawit exemplifies modern leadership by transforming a century-old family business into one of Thailand’s leading cosmetic brands. His approach to leadership emphasizes innovation, resilience, and adaptability, making him a role model for navigating change in competitive industries. With a focus on empowering teams, fostering collaboration, and driving business reinvention, Rawit inspires leaders to embrace challenges as opportunities for growth and success. His story offers valuable insights into leading with vision, modernizing legacy brands, and cultivating a culture of innovation.