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Michael Solomon
Michael Solomon’s books, including Consumer Behaviour: Buying, Having, and Being, are some of the most widely used books on the subject of marketing and understanding consumers in the world. Solomon advises global clients on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The...
Howard Behar
Howard Behar’s career in business spans over 50 years, all in consumer oriented businesses covering several industries. He retired from Starbucks Coffee after 21 years where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. During his tenure, he...
